National Building Museum This the logo for the National Building Museum.  The NBM is based in Washington DC and visitors can see building techniques, designs, history and techniques for the future. This rebrand was created by Pentagram to modernise the overall aesthetic and make more attractive to younger audiences however due to this older audiences could get left out.  It uses a mix of bold and thin typography that is clear and easy to read and more of a minimalistic feel. This is effective because it makes the logo visually interesting and can catch the user’s eye. It also relates to the architectural parts of the museum, it is structured to reference building blocks, and the typography looks like a basement, first…

This is a collaborative project that is targeted at a young adult and teen audience to convince them to eat their 5 a day. We took into consideration the types of fruit and veg chosen with what’s cheapest at the time of making this. Our goal with this project is to bring to light the importance of eating healthy to our audience. First Project Initial Research Here is the initial research me and my work partner did into existing posters surrounding fruit. When choosing our fruit and veg we made sure to choose cheaper options so that it’s more inclusive.…

Natural History Museum This is the logo used for the Natural History Museum developed by Heavenly, Pentagram Design and Nomad Studio. Heavenly oversaw comprehensive brand strategy programme. Pentagram and Nomad worked to interpret the brand strategy developed by Heavenly. It’s clear the art director wanted the logos shape to clearly reference ‘earth and the universal connection between everything in nature’ (Figure 1). when redesigning this logo, the art director wanted to stray away from the usual museum look and make it more modern. This is to highlight the new research and discoveries that’s being done at the museum. The more modern look also helps market itself to younger audiences. Marina Willier, Partner at Pentagram…